Ahrefs is considered one of the most powerful and popular SEO tools on the market today, loved by many SEOers because of the great features it brings. So what is Ahrefs? Do you know how to use Ahrefs effectively to optimize SEO? Let’s go together Toolsclick Learn about Ahrefs and how to use this extremely useful SEO tool.
What is Ahrefs?
Ahrefs is specialized SEO software that contains tools for link building (Backlinks), competitor analysis, marketing, keyword research, rank tracking and page auditing. Developed by a multinational team of members originating from Ukraine and headquartered in Singapore, Ahrefs has become one of the most powerful SEO tools in the world with increasingly expanded analysis capabilities on types of metrics and data quality.
Like Google, Ahrefs owns an extremely large database with information updated regularly every 15-30 minutes.. With Ahrefs, users can search for any keyword and get all the websites that mention that keyword along with many useful SEO metrics..
How Ahrefs Works
The way Ahrefs works is quite similar to Google. Every day, Ahrefs’ “spiders” move around the internet 24/7 to detect and collect data from every website, how they link to each other and the keywords that website ranks for in search results..
Data Collection System
Ahrefs’ data collection focuses on four key metrics:
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Content index
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Keyword metrics
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Search volume index
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Backlink index
Ahrefs’ data collection process is up to 6 billion pages a day, equivalent to 1/3 of Google’s data treasure.. With its continuous update rate, Ahrefs is second only to Google in terms of data updates, even surpassing Bing and Yahoo in this field..
Update Speed
One of the strengths of Ahrefs is the speed of updating backlink data, which can take place every 30 minutes.. According to statistics, after 24 hours, Ahrefs can discover 1.8 million new pages, update data for 72 million pages, and the total indexed content reaches 1.1 billion pages..
Key Features of Ahrefs
1. Backlink Analysis (Audit Backlink)
Audit backlink profile is the first step used to analyze competitor URLs. Ahrefs provides a huge source of data to help users analyze the overall link profile, know the number of backlinks pointing to any website, time on the website, new backlinks, broken backlinks, and many other information.
2. Search for Potential Links
This is one of the great features of Ahrefs that helps users exploit many valuable backlinks from competitors. This tool not only helps find your competitors’ valuable backlinks, but also guides you on how to exploit these quality backlinks.
3. Keyword Research
Keywords are an important part of SEO, and Ahrefs becomes a powerful assistant to help users more easily search for keywords and exploit new ideas.. Ahrefs currently has about 10.1 billion keywords from 171 countries collected on 10 different search engines such as Google, YouTube, Amazon, Yandex, and Naver.
In particular, Ahrefs is the only tool that displays the estimated number of clicks for keywords that users search for, beyond the limit of just displaying the keyword’s search volume.
4. Competitor Analysis
With Ahrefs, users can analyze competitors’ URLs through the “Site Explorer” function. After entering a competitor’s URL, users can select “Organic Keywords” to be provided with lots of new ideas for writing content
5. Monitor Competitor Keywords
Ahrefs is a very effective tool for tracking your competitors’ keyword rankings. Just go to “Site Explorer” and enter your competitor’s URL, select “Organic Search” -> “Organic keywords” and you can have a list of your competitor’s target keywords and then use the filter to find potential keywords and create content with these keywords.
6. Monitor Total Organic Visibility
Another important factor in SEO is KPI – organic traffic calculated according to Google Analytics data source, it is related to all activities in the business. In addition, you can also view data from “Total Organic Keyword” from Ahrefs for a more specific view.
7. Site Audit
This is a great tool that helps you quickly detect and promptly resolve technical problems with your website.

Terms You Need to Know in Ahrefs
| Terminology | Define |
|---|---|
| Keyword Difficulty (KD) | The keyword difficulty index is based on a scale of 1-100, evaluating the ability to rank on Google. |
| Organic Keywords | Keywords help websites appear in natural search results, attracting traffic. |
| Organic Traffic | Free traffic from natural search to the website through search engines. |
| URL Rating (UR) | The index measures the reliability of a URL based on backlink quality, calculated on a scale of 1-100. |
| Domain Rating (DR) | The index measures the reputation and popularity of a website based on backlinks, on a scale of 1-100. |
| Referring Domains | The number of domains (domains) with URLs pointing to the website, each domain is only counted once. |
| Ahrefs Rank (AR) | Ahrefs website ranking index is based on the quantity and quality of backlinks. The lower the rating, the better. |
| Keyword Search Volume | Average search volume for a keyword in a certain period of time. |
| Return Rate (RR) | The metric shows how often a user searches for a keyword over 30 days. |
Ahrefs Buy Price List
| Package | Lite | Standard | Advanced | Enterprise |
|---|---|---|---|---|
| Monthly price | $99 | $179 | $399 | $1499 |
| User account | 1 account | 1 account | 3 accounts | 5 accounts |
| Additional accounts | +30$ for 1 account | +30$ for 1 account | +30$ for 1 account | +30$ for 1 account |
| Rank Tracker – Track rankings | ||||
| Tracking keywords | 500 | 1,500 | 5,000 | 10,000 |
| Update frequency | 7 times/day | 5 times/day | 3 times/day | 3 times/day |
| Site Audit | ||||
| Collect URL information | 10,000 | 500,000 | 1.25 million | 2.5 million |
| Data time | 3 months | 6 months | 12 months | 12 months |
| Site Explorer | ||||
| New domains every week | 175 | 700 | 1,750 | 7,000 |
| Rows/report | 3 million | 5 million | 12 million | 25 million |
| BacklinkIndex | ||||
| LiveIndex | ✔ | ✔ | ✔ | ✔ |
| Export file rows/month | 5 million | 15 million | 50 million | 100 million |
| RankingIndex | ||||
| Keyword position | Top 20 | Top 100 | Top 100 | Top 100 |
| Content Explorer | ||||
| Report/day | 350 | 700 | 3,500 | 17,500 |
| Broken Pages | 50,000 | 250,000 | 1 million | 5 million |
| Keywords Explorer | ||||
| Weekly report | 175 | 700 | 1,400 | 7,000 |
| Alerts | ||||
| New/lost backlinks | 5 | 15 | 40 | 100 |
| New keywords | 5 | 15 | 40 | 100 |
| Additional tools | ||||
| Batch Analysis | 25,000 | 100,000 | 400,000 | 1 million |
| Domain Comparison | 50,000 | 250,000 | 1 million | 5 million |
Ahrefs offers many packages for buyers to choose from that include a full range of features and are divided into 4 levels:
- Lite Package: 99$/month
- Standard Package: 179$/month
- Advanced Package: 399$/month
- Enterprise Package: 1499$/month


































